Malika feels that people have gradually started to realise the value of organic and herbal products. She says rhat chemicals have become an inseparable part of women’s lives, which is not the right thing They (organic products) are slower in showing results unlike the chemical-based ones that give instant results but organic beauty products are safer for your health whereas the latter can cause illnesses after prolonged use. Consequently the demand for Malikas organic beauty products has also been increasing and customers are reaching out to her giving her feedback and thanking her for the positive results after having used her products. Malika says her products are handmade and she doesn’t compromise on quality at all. They also believe in inclusivity, from the sourcing stage to production and consumption.
The present and the future of MaSha by Malika
Malikas makes about 35 products that include face serums, cleansers, face packs and hair packs, handmade soaps, different types of hair oils and face oils, moisturisers, powders, lotions, aloe vera gel, cosmetics etc. Most of her products are sold locally but people outside Jammu and Kashmir also purchase her products and many Kashmiris living abroad have also become her regular customers. She also sells some famous traditional Kashmiri food products such as honey and ghee. Malika says that when she launched the company, there was a strong desire to turn indigenous Kashmiri herbs into affordable natural beauty products and also empower communities while doing so. Masha by Malikas skincare and haircare business was started with the sole aim, “Fitness for everyone”. They believe in affordable luxury since wellness shouldn’t be exclusive
To gain more expert knowledge, Malika says she pursued some short- term courses in herbalism from London. Malika is eager to expand her business into a bigger factory very soon to manufacture more products and provide employment to more people
At present, Malika is working as an assistant law professor at a law college in India.
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